In Digital Marketing or SEO fraternity, content is regarded as the king which can make or break any campaign. Content marketing tells about the fundamentals and techniques of creating unique content for any website that can resonate well with its audience and brand. It is also a strategic marketing approach that is focused on distributing this unique, valuable, relevant, and consistent content to increase its visibility and presence on the web to attract and retain the target audience and drive profitable customer action.
After the latest Google updates, content has taken the front seat of any SEO and digital marketing campaign. One of the major Google ranking factors, content is perhaps the most critical area of any campaign that needs a highly specialized strategizing and marketing. Without great content, it is impossible to market a product or service on the internet which make content marketing an integral part of the process. Quality content is part of all forms of marketing:
Social Media Marketing: Content marketing is the first step of any social media strategy.
SEO: Unique, quality and consistent content makes the backbone of any successful SEO campaign.
PR:Successful PR strategies is another important aspect of any business or brand that address issues readers care about instead of their business.
PPC: Great content is a prerequisite for a PPC to work.
Inbound Marketing & Lead Generation: Content is key to driving inbound traffic and leads.
- Different types of content viz. website content, blogs, videos, etc.
- Difference between different types of content
- Importance of each type of content
- How to create an effective content plan and execute it successfully
- How to optimize content for various types of channels
- How to distribute content on the web effectively to reach potential customers
- Do’s and Don’ts of creating different types of content
- How to perform an effective content outreach
- Learn everything about professional blogging right from choosing the right platform (Blogger/Wordpress) to monetize your blog for earning money
- How to do content planning for a website
- What is content marketing?
- Keyword & title research for content marketing
- How to write compelling content
- Types of content in the digital world
- Importance of content marketing
- How to write content for different platforms
- How to write optimized content
- Understanding Blogs and Blogging
- Introduction to various blogging platforms
- Creating blogs
- Blogging best practices
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- Live instructor-led sessions
- Training provided by industry leaders
- Internship Opportunities
- Hands-on Projects and Assignments
- Training with real life case studies
- 100% Placement Assistance for both freshers & experts